Iiyo-cho is a rural town with a forest of about 84% of the total area, including the mountain fountains of the Iide mountain range.
However, there is a landscape where the wisdom of people's lives survives and there is humanity.
Honmachi, which is long in the north and south, has a flat area with rice fields in the north, and in the south there is a mountainous area (Nakatsugawa area) that serves as a bosom for the Iifeng mountain range.
Iitoyo-cho, one of Tohoku's leading heavy snowfall areas, has a large difference in temperature, and is a production area for crops, mainly for rice production. It is also the main production area of Yonezawa beef, producing about 40% of beef cattle.
From a historical point of view, it is a transit point for logistics from Echigo Pass and Aizu Pass to Yonezawa Pass, and the culture of the post town where the hawkers stay is rooted in the townspeople. Remains as humanity.